Senior Visual Communication Designer at tkxel and Lead Product Designer at 3Qs CPA, with earlier experience in higher ed in the States.

Born in Pakistan, studied and worked in the US, and now based in New York Lahore a route that made cross-cultural design less of a specialty and more of a default setting. I design B2B SaaS products, the data-dense, workflow-heavy kind with an equity-focused lens: interfaces that stay simple for the people the industry usually overlooks.

When I'm not designing, I'm reading and figuring out how to make design work for low-literacy users and untangling whatever digital experience is quietly failing people that week.

I've taken down my case studies for the meantime, but you can reach me by email or LinkedIn!