Avello

Avello is built on professional painters in Victoria, but moreover, they are a well-organized team that consistently gets work done on time and on budget.

In this project, my role involves refining the existing logo by implementing a color change that aligns with the brand's essence and creating a comprehensive brand guide for future use. This process includes strategic color selection to enhance the logo's visual impact while maintaining consistency across brand assets. The brand guide will serve as a valuable resource, outlining guidelines for colors, fonts, and visual elements, ensuring a cohesive and unified brand identity for versatile application. My focus is on elevating the brand's visual presence through thoughtful color choices and the establishment of a comprehensive brand guide for future reference.

In the Avello brand guide, the strategic use of orange and blue color elements plays a pivotal role in conveying the company's commitment to print, protect, and preserve. The vibrant and energetic orange hues symbolize Avello's dedication to innovation and forward-thinking solutions in the print industry. Complementing the vibrancy of orange, the incorporation of blue tones in the brand guide signifies trust, reliability, and a steadfast commitment to preserving and safeguarding printed materials.

The Avello Brand Guide encapsulates it's identity as leaders in the print industry, defined by a vibrant orange symbolizing innovation and a steadfast blue representing reliability. This guide ensures a consistent application of dynamic color scheme, fonts, and visual elements, emphasizing their commitment to print, protect, and preserve valuable documents.

Brand design and Identity

Landing page design