When we think about a brand, we really want to think about the entire customer experience. It encompasses everything from a logo to the look and feel of the website, social media experiences, the way the phone is answered, and the way customers experience a business’s staff and product. In short, a brand is the way a business is perceived through a visual and written brand story.

This document outlines the components and their relationships which will help to apply CBP MARKETPLACE brand consistently across all communications.

The following guidelines show how to use the basic principles of CBP MARKETPLACE identity. The identity comprises of a very simple kit of parts which used together carefully with the correct relationships will form the distinctive visual expression of the CBP MARKETPLACE .